street advertising

Ambient media targeting passers by to promote the new apple range at Square group's store in London. There were over 100 chalk stencils around London promoting the range and trying to combat the roadworks in front of the store. Square Group said that the store was busier than usual and people were coming off the street just to talk about the designs. This is a great promotional stunt and an excellent example of guerilla advertising which will be helpful with respect to my dissertation question.