Fiji tourism projected images of Gorgon Brown around London to promote their holidays. The idea was to showcase a high profile individual who could have done with a holiday. The stunt was a success with coverage on Channel 4, the Times and The Independent. Projection advertising is not a new idea but highly successful idea. The use of Gordon Brown is clever and the copy is terrific.
Tuesday 23 September 2008
Fiji me.com projection advertsing
Fiji tourism projected images of Gorgon Brown around London to promote their holidays. The idea was to showcase a high profile individual who could have done with a holiday. The stunt was a success with coverage on Channel 4, the Times and The Independent. Projection advertising is not a new idea but highly successful idea. The use of Gordon Brown is clever and the copy is terrific.
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