To put beach pollution in Los Angeles into perspective, trash from a variety of beaches was collected and packaged to look like seafood at a local market. The label tells the viewer how much rubbish is found on L.As beaches every year. This is a fantastic stunt and really gets to the target.
2 comments:
This idea has a great shock factor to the target audience. By relating the rubbish to seafood it connects the issue with the place that is affected. Shocking the audience into realisation of what is happening will hopefully try to solve the issue.
This is a great idea! so clever, so simple, and so effective, if i saw that i would definetly make i left no litter on the beach!!
Post a Comment